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<?php
define( 'WORDADS_ROOT', dirname( __FILE__ ) );
define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) );
define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) );
define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) );
define( 'WORDADS_API_TEST_ID', '26942' );
define( 'WORDADS_API_TEST_ID2', '114160' );
require_once WORDADS_ROOT . '/php/widgets.php';
require_once WORDADS_ROOT . '/php/api.php';
require_once WORDADS_ROOT . '/php/cron.php';
class WordAds {
public $params = null;
public $ads = array();
/**
* Array of supported ad types.
*
* @var array
*/
public static $ad_tag_ids = array(
'mrec' => array(
'tag' => '300x250_mediumrectangle',
'height' => '250',
'width' => '300',
),
'leaderboard' => array(
'tag' => '728x90_leaderboard',
'height' => '90',
'width' => '728',
),
'mobile_leaderboard' => array(
'tag' => '320x50_mobileleaderboard',
'height' => '50',
'width' => '320',
),
'wideskyscraper' => array(
'tag' => '160x600_wideskyscraper',
'height' => '600',
'width' => '160',
),
);
public static $SOLO_UNIT_CSS = 'float:left;margin-right:5px;margin-top:0px;';
/**
* Convenience function for grabbing options from params->options
*
* @param string $option the option to grab
* @param mixed $default (optional)
* @return option or $default if not set
*
* @since 4.5.0
*/
function option( $option, $default = false ) {
if ( ! isset( $this->params->options[ $option ] ) ) {
return $default;
}
return $this->params->options[ $option ];
}
/**
* Returns the ad tag property array for supported ad types.
* @return array array with ad tags
*
* @since 7.1.0
*/
function get_ad_tags() {
return self::$ad_tag_ids;
}
/**
* Returns the solo css for unit
* @return string the special css for solo units
*
* @since 7.1.0
*/
function get_solo_unit_css() {
return self::$SOLO_UNIT_CSS;
}
/**
* Instantiate the plugin
*
* @since 4.5.0
*/
function __construct() {
add_action( 'init', array( $this, 'init' ) );
}
/**
* Code to run on WordPress 'init' hook
*
* @since 4.5.0
*/
function init() {
require_once WORDADS_ROOT . '/php/params.php';
$this->params = new WordAds_Params();
if ( $this->should_bail() || self::is_infinite_scroll() ) {
return;
}
if ( is_admin() ) {
require_once WORDADS_ROOT . '/php/admin.php';
return;
}
$this->insert_adcode();
if ( '/ads.txt' === $_SERVER['REQUEST_URI'] ) {
if ( false === ( $ads_txt_transient = get_transient( 'jetpack_ads_txt' ) ) ) {
$ads_txt_transient = ! is_wp_error( WordAds_API::get_wordads_ads_txt() ) ? WordAds_API::get_wordads_ads_txt() : '';
set_transient( 'jetpack_ads_txt', $ads_txt_transient, DAY_IN_SECONDS );
}
/**
* Provide plugins a way of modifying the contents of the automatically-generated ads.txt file.
*
* @module wordads
*
* @since 6.1.0
*
* @param string WordAds_API::get_wordads_ads_txt() The contents of the ads.txt file.
*/
$ads_txt_content = apply_filters( 'wordads_ads_txt', $ads_txt_transient );
header( 'Content-Type: text/plain; charset=utf-8' );
echo esc_html( $ads_txt_content );
die();
}
}
/**
* Check for Jetpack's The_Neverending_Home_Page and use got_infinity
*
* @return boolean true if load came from infinite scroll
*
* @since 4.5.0
*/
public static function is_infinite_scroll() {
return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity();
}
/**
* Add the actions/filters to insert the ads. Checks for mobile or desktop.
*
* @since 4.5.0
*/
private function insert_adcode() {
add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 );
add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 );
add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) );
add_filter( 'wordads_ads_txt', array( $this, 'insert_custom_adstxt' ) );
/**
* Filters enabling ads in `the_content` filter
*
* @see https://jetpack.com/support/ads/
*
* @module wordads
*
* @since 5.8.0
*
* @param bool True to disable ads in `the_content`
*/
if ( ! apply_filters( 'wordads_content_disable', false ) ) {
add_filter( 'the_content', array( $this, 'insert_ad' ) );
}
/**
* Filters enabling ads in `the_excerpt` filter
*
* @see https://jetpack.com/support/ads/
*
* @module wordads
*
* @since 5.8.0
*
* @param bool True to disable ads in `the_excerpt`
*/
if ( ! apply_filters( 'wordads_excerpt_disable', false ) ) {
add_filter( 'the_excerpt', array( $this, 'insert_ad' ) );
}
if ( $this->option( 'enable_header_ad', true ) ) {
switch ( get_stylesheet() ) {
case 'twentyseventeen':
case 'twentyfifteen':
case 'twentyfourteen':
add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) );
break;
default:
add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 );
break;
}
}
}
/**
* Register desktop scripts and styles
*
* @since 4.5.0
*/
function enqueue_scripts() {
wp_enqueue_style(
'wordads',
WORDADS_URL . 'css/style.css',
array(),
'2015-12-18'
);
}
/**
* IPONWEB metadata used by the various scripts
*
* @return [type] [description]
*/
function insert_head_meta() {
$themename = esc_js( get_stylesheet() );
$pagetype = intval( $this->params->get_page_type_ipw() );
$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
$site_id = $this->params->blog_id;
$consent = intval( isset( $_COOKIE['personalized-ads-consent'] ) );
echo <<<HTML
<script$data_tags type="text/javascript">
var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false, siteid: $site_id, consent: $consent };
var __ATA = __ATA || {};
__ATA.cmd = __ATA.cmd || [];
__ATA.criteo = __ATA.criteo || {};
__ATA.criteo.cmd = __ATA.criteo.cmd || [];
</script>
HTML;
}
/**
* IPONWEB scripts in <head>
*
* @since 4.5.0
*/
function insert_head_iponweb() {
$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
echo <<<HTML
<link rel='dns-prefetch' href='//s.pubmine.com' />
<link rel='dns-prefetch' href='//x.bidswitch.net' />
<link rel='dns-prefetch' href='//static.criteo.net' />
<link rel='dns-prefetch' href='//ib.adnxs.com' />
<link rel='dns-prefetch' href='//aax.amazon-adsystem.com' />
<link rel='dns-prefetch' href='//bidder.criteo.com' />
<link rel='dns-prefetch' href='//cas.criteo.com' />
<link rel='dns-prefetch' href='//gum.criteo.com' />
<link rel='dns-prefetch' href='//ads.pubmatic.com' />
<link rel='dns-prefetch' href='//gads.pubmatic.com' />
<link rel='dns-prefetch' href='//tpc.googlesyndication.com' />
<link rel='dns-prefetch' href='//ad.doubleclick.net' />
<link rel='dns-prefetch' href='//googleads.g.doubleclick.net' />
<link rel='dns-prefetch' href='//www.googletagservices.com' />
<script$data_tags async type="text/javascript" src="//s.pubmine.com/head.js"></script>
HTML;
}
/**
* Insert the ad onto the page
*
* @since 4.5.0
*/
function insert_ad( $content ) {
// Don't insert ads in feeds, or for anything but the main display. (This is required for compatibility with the Publicize module).
if ( is_feed() || ! is_main_query() || ! in_the_loop() ) {
return $content;
}
/**
* Allow third-party tools to disable the display of in post ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the in post unit be disabled. Default to false.
*/
$disable = apply_filters( 'wordads_inpost_disable', false );
if ( ! $this->params->should_show() || $disable ) {
return $content;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
return $content . $this->get_ad( 'belowpost', $ad_type );
}
/**
* Insert an inline ad into a post content
* Used for rendering the `wordads` shortcode.
*
* @since 6.1.0
*/
function insert_inline_ad( $content ) {
// Ad JS won't work in XML feeds.
if ( is_feed() ) {
return $content;
}
/**
* Allow third-party tools to disable the display of in post ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the in post unit be disabled. Default to false.
*/
$disable = apply_filters( 'wordads_inpost_disable', false );
if ( $disable ) {
return $content;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
$content .= $this->get_ad( 'inline', $ad_type );
return $content;
}
/**
* Inserts ad into header
*
* @since 4.5.0
*/
function insert_header_ad() {
/**
* Allow third-party tools to disable the display of header ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the header unit be disabled. Default to false.
*/
if ( apply_filters( 'wordads_header_disable', false ) ) {
return;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
echo $this->get_ad( 'top', $ad_type );
}
/**
* Special cases for inserting header unit via jQuery
*
* @since 4.5.0
*/
function insert_header_ad_special() {
/**
* Allow third-party tools to disable the display of header ads.
*
* @module wordads
*
* @since 4.5.0
*
* @param bool true Should the header unit be disabled. Default to false.
*/
if ( apply_filters( 'wordads_header_disable', false ) ) {
return;
}
$selector = '#content';
switch ( get_stylesheet() ) {
case 'twentyseventeen':
$selector = '#content';
break;
case 'twentyfifteen':
$selector = '#main';
break;
case 'twentyfourteen':
$selector = 'article:first';
break;
}
$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
echo $this->get_ad( 'top', $ad_type );
echo <<<HTML
<script type="text/javascript">
jQuery('.wpcnt-header').insertBefore('$selector');
</script>
HTML;
}
/**
* Filter the latest ads.txt to include custom user entries. Strips any tags or whitespace.
*
* @param string $adstxt The ads.txt being filtered
* @return string Filtered ads.txt with custom entries, if applicable
*
* @since 6.5.0
*/
function insert_custom_adstxt( $adstxt ) {
$custom_adstxt = trim( wp_strip_all_tags( $this->option( 'wordads_custom_adstxt' ) ) );
if ( $custom_adstxt ) {
$adstxt .= "\n\n#Jetpack - User Custom Entries\n";
$adstxt .= $custom_adstxt . "\n";
}
return $adstxt;
}
/**
* Get the ad for the spot and type.
*
* @param string $spot top, side, inline, or belowpost
* @param string $type iponweb or adsense
*/
function get_ad( $spot, $type = 'iponweb' ) {
$snippet = '';
if ( 'iponweb' == $type ) {
// Default to mrec
$width = 300;
$height = 250;
$section_id = WORDADS_API_TEST_ID;
$second_belowpost = '';
$snippet = '';
if ( 'top' == $spot ) {
// mrec for mobile, leaderboard for desktop
$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2';
$width = $this->params->mobile_device ? 300 : 728;
$height = $this->params->mobile_device ? 250 : 90;
$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot );
} elseif ( 'belowpost' == $spot ) {
$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1';
$width = 300;
$height = 250;
$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS );
if ( $this->option( 'wordads_second_belowpost', true ) ) {
$section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4';
$snippet .= $this->get_ad_snippet( $section_id2, $height, $width, $spot, 'float:left;margin-top:0px;' );
}
} elseif ( 'inline' === $spot ) {
$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '5';
$snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, 'mrec', self::$SOLO_UNIT_CSS );
}
} elseif ( 'house' == $type ) {
$leaderboard = 'top' == $spot && ! $this->params->mobile_device;
$snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
$snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
}
}
return $this->get_ad_div( $spot, $snippet );
}
/**
* Returns the snippet to be inserted into the ad unit
*
* @param int $section_id
* @param int $height
* @param int $width
* @param int $location
* @param string $css
* @return string
*
* @since 5.7
*/
function get_ad_snippet( $section_id, $height, $width, $location = '', $css = '' ) {
$this->ads[] = array(
'location' => $location,
'width' => $width,
'height' => $height,
);
$ad_number = count( $this->ads ) . '-' . uniqid();
$data_tags = $this->params->cloudflare ? ' data-cfasync="false"' : '';
$css = esc_attr( $css );
return <<<HTML
<div style="padding-bottom:15px;width:{$width}px;height:{$height}px;$css">
<div id="atatags-{$ad_number}">
<script$data_tags type="text/javascript">
__ATA.cmd.push(function() {
__ATA.initSlot('atatags-{$ad_number}', {
collapseEmpty: 'before',
sectionId: '{$section_id}',
location: '{$location}',
width: {$width},
height: {$height}
});
});
</script>
</div>
</div>
HTML;
}
/**
* Returns the complete ad div with snippet to be inserted into the page
*
* @param string $spot top, side, inline, or belowpost
* @param string $snippet The snippet to insert into the div
* @param array $css_classes
* @return string The supporting ad unit div
*
* @since 7.1
*/
function get_ad_div( $spot, $snippet, array $css_classes = array() ) {
if ( empty( $css_classes ) ) {
$css_classes = array();
}
$css_classes[] = 'wpcnt';
if ( 'top' == $spot ) {
$css_classes[] = 'wpcnt-header';
}
$spot = esc_attr( $spot );
$classes = esc_attr( implode( ' ', $css_classes ) );
$about = esc_html__( 'Advertisements', 'jetpack' );
return <<<HTML
<div class="$classes">
<div class="wpa">
<span class="wpa-about">$about</span>
<div class="u $spot">
$snippet
</div>
</div>
</div>
HTML;
}
/**
* Check the reasons to bail before we attempt to insert ads.
*
* @return true if we should bail (don't insert ads)
*
* @since 4.5.0
*/
public function should_bail() {
return ! $this->option( 'wordads_approved' ) || (bool) $this->option( 'wordads_unsafe' );
}
/**
* Returns markup for HTML5 house ad base on unit
*
* @param string $unit mrec, widesky, or leaderboard
* @return string markup for HTML5 house ad
*
* @since 4.7.0
*/
public function get_house_ad( $unit = 'mrec' ) {
switch ( $unit ) {
case 'widesky':
$width = 160;
$height = 600;
break;
case 'leaderboard':
$width = 728;
$height = 90;
break;
case 'mrec':
default:
$width = 300;
$height = 250;
break;
}
return <<<HTML
<iframe
src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html"
width="$width"
height="$height"
frameborder="0"
scrolling="no"
marginheight="0"
marginwidth="0">
</iframe>
HTML;
}
/**
* Activation hook actions
*
* @since 4.5.0
*/
public static function activate() {
WordAds_API::update_wordads_status_from_api();
}
}
add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) );
add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) );
add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) );
global $wordads;
$wordads = new WordAds();
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