array( 'tag' => '300x250_mediumrectangle', 'height' => '250', 'width' => '300', ), 'leaderboard' => array( 'tag' => '728x90_leaderboard', 'height' => '90', 'width' => '728', ), 'mobile_leaderboard' => array( 'tag' => '320x50_mobileleaderboard', 'height' => '50', 'width' => '320', ), 'wideskyscraper' => array( 'tag' => '160x600_wideskyscraper', 'height' => '600', 'width' => '160', ), ); public static $SOLO_UNIT_CSS = 'float:left;margin-right:5px;margin-top:0px;'; /** * Convenience function for grabbing options from params->options * * @param string $option the option to grab * @param mixed $default (optional) * @return option or $default if not set * * @since 4.5.0 */ function option( $option, $default = false ) { if ( ! isset( $this->params->options[ $option ] ) ) { return $default; } return $this->params->options[ $option ]; } /** * Returns the ad tag property array for supported ad types. * @return array array with ad tags * * @since 7.1.0 */ function get_ad_tags() { return self::$ad_tag_ids; } /** * Returns the solo css for unit * @return string the special css for solo units * * @since 7.1.0 */ function get_solo_unit_css() { return self::$SOLO_UNIT_CSS; } /** * Instantiate the plugin * * @since 4.5.0 */ function __construct() { add_action( 'init', array( $this, 'init' ) ); } /** * Code to run on WordPress 'init' hook * * @since 4.5.0 */ function init() { require_once WORDADS_ROOT . '/php/params.php'; $this->params = new WordAds_Params(); if ( $this->should_bail() || self::is_infinite_scroll() ) { return; } if ( is_admin() ) { require_once WORDADS_ROOT . '/php/admin.php'; return; } $this->insert_adcode(); if ( '/ads.txt' === $_SERVER['REQUEST_URI'] ) { if ( false === ( $ads_txt_transient = get_transient( 'jetpack_ads_txt' ) ) ) { $ads_txt_transient = ! is_wp_error( WordAds_API::get_wordads_ads_txt() ) ? WordAds_API::get_wordads_ads_txt() : ''; set_transient( 'jetpack_ads_txt', $ads_txt_transient, DAY_IN_SECONDS ); } /** * Provide plugins a way of modifying the contents of the automatically-generated ads.txt file. * * @module wordads * * @since 6.1.0 * * @param string WordAds_API::get_wordads_ads_txt() The contents of the ads.txt file. */ $ads_txt_content = apply_filters( 'wordads_ads_txt', $ads_txt_transient ); header( 'Content-Type: text/plain; charset=utf-8' ); echo esc_html( $ads_txt_content ); die(); } } /** * Check for Jetpack's The_Neverending_Home_Page and use got_infinity * * @return boolean true if load came from infinite scroll * * @since 4.5.0 */ public static function is_infinite_scroll() { return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity(); } /** * Add the actions/filters to insert the ads. Checks for mobile or desktop. * * @since 4.5.0 */ private function insert_adcode() { add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 ); add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 ); add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) ); add_filter( 'wordads_ads_txt', array( $this, 'insert_custom_adstxt' ) ); /** * Filters enabling ads in `the_content` filter * * @see https://jetpack.com/support/ads/ * * @module wordads * * @since 5.8.0 * * @param bool True to disable ads in `the_content` */ if ( ! apply_filters( 'wordads_content_disable', false ) ) { add_filter( 'the_content', array( $this, 'insert_ad' ) ); } /** * Filters enabling ads in `the_excerpt` filter * * @see https://jetpack.com/support/ads/ * * @module wordads * * @since 5.8.0 * * @param bool True to disable ads in `the_excerpt` */ if ( ! apply_filters( 'wordads_excerpt_disable', false ) ) { add_filter( 'the_excerpt', array( $this, 'insert_ad' ) ); } if ( $this->option( 'enable_header_ad', true ) ) { switch ( get_stylesheet() ) { case 'twentyseventeen': case 'twentyfifteen': case 'twentyfourteen': add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) ); break; default: add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 ); break; } } } /** * Register desktop scripts and styles * * @since 4.5.0 */ function enqueue_scripts() { wp_enqueue_style( 'wordads', WORDADS_URL . 'css/style.css', array(), '2015-12-18' ); } /** * IPONWEB metadata used by the various scripts * * @return [type] [description] */ function insert_head_meta() { $themename = esc_js( get_stylesheet() ); $pagetype = intval( $this->params->get_page_type_ipw() ); $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; $site_id = $this->params->blog_id; $consent = intval( isset( $_COOKIE['personalized-ads-consent'] ) ); echo << var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false, siteid: $site_id, consent: $consent }; var __ATA = __ATA || {}; __ATA.cmd = __ATA.cmd || []; __ATA.criteo = __ATA.criteo || {}; __ATA.criteo.cmd = __ATA.criteo.cmd || []; HTML; } /** * IPONWEB scripts in * * @since 4.5.0 */ function insert_head_iponweb() { $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; echo << HTML; } /** * Insert the ad onto the page * * @since 4.5.0 */ function insert_ad( $content ) { // Don't insert ads in feeds, or for anything but the main display. (This is required for compatibility with the Publicize module). if ( is_feed() || ! is_main_query() || ! in_the_loop() ) { return $content; } /** * Allow third-party tools to disable the display of in post ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the in post unit be disabled. Default to false. */ $disable = apply_filters( 'wordads_inpost_disable', false ); if ( ! $this->params->should_show() || $disable ) { return $content; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; return $content . $this->get_ad( 'belowpost', $ad_type ); } /** * Insert an inline ad into a post content * Used for rendering the `wordads` shortcode. * * @since 6.1.0 */ function insert_inline_ad( $content ) { // Ad JS won't work in XML feeds. if ( is_feed() ) { return $content; } /** * Allow third-party tools to disable the display of in post ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the in post unit be disabled. Default to false. */ $disable = apply_filters( 'wordads_inpost_disable', false ); if ( $disable ) { return $content; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; $content .= $this->get_ad( 'inline', $ad_type ); return $content; } /** * Inserts ad into header * * @since 4.5.0 */ function insert_header_ad() { /** * Allow third-party tools to disable the display of header ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the header unit be disabled. Default to false. */ if ( apply_filters( 'wordads_header_disable', false ) ) { return; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; echo $this->get_ad( 'top', $ad_type ); } /** * Special cases for inserting header unit via jQuery * * @since 4.5.0 */ function insert_header_ad_special() { /** * Allow third-party tools to disable the display of header ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the header unit be disabled. Default to false. */ if ( apply_filters( 'wordads_header_disable', false ) ) { return; } $selector = '#content'; switch ( get_stylesheet() ) { case 'twentyseventeen': $selector = '#content'; break; case 'twentyfifteen': $selector = '#main'; break; case 'twentyfourteen': $selector = 'article:first'; break; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; echo $this->get_ad( 'top', $ad_type ); echo << jQuery('.wpcnt-header').insertBefore('$selector'); HTML; } /** * Filter the latest ads.txt to include custom user entries. Strips any tags or whitespace. * * @param string $adstxt The ads.txt being filtered * @return string Filtered ads.txt with custom entries, if applicable * * @since 6.5.0 */ function insert_custom_adstxt( $adstxt ) { $custom_adstxt = trim( wp_strip_all_tags( $this->option( 'wordads_custom_adstxt' ) ) ); if ( $custom_adstxt ) { $adstxt .= "\n\n#Jetpack - User Custom Entries\n"; $adstxt .= $custom_adstxt . "\n"; } return $adstxt; } /** * Get the ad for the spot and type. * * @param string $spot top, side, inline, or belowpost * @param string $type iponweb or adsense */ function get_ad( $spot, $type = 'iponweb' ) { $snippet = ''; if ( 'iponweb' == $type ) { // Default to mrec $width = 300; $height = 250; $section_id = WORDADS_API_TEST_ID; $second_belowpost = ''; $snippet = ''; if ( 'top' == $spot ) { // mrec for mobile, leaderboard for desktop $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2'; $width = $this->params->mobile_device ? 300 : 728; $height = $this->params->mobile_device ? 250 : 90; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot ); } elseif ( 'belowpost' == $spot ) { $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1'; $width = 300; $height = 250; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS ); if ( $this->option( 'wordads_second_belowpost', true ) ) { $section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4'; $snippet .= $this->get_ad_snippet( $section_id2, $height, $width, $spot, 'float:left;margin-top:0px;' ); } } elseif ( 'inline' === $spot ) { $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '5'; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, 'mrec', self::$SOLO_UNIT_CSS ); } } elseif ( 'house' == $type ) { $leaderboard = 'top' == $spot && ! $this->params->mobile_device; $snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) { $snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); } } return $this->get_ad_div( $spot, $snippet ); } /** * Returns the snippet to be inserted into the ad unit * * @param int $section_id * @param int $height * @param int $width * @param int $location * @param string $css * @return string * * @since 5.7 */ function get_ad_snippet( $section_id, $height, $width, $location = '', $css = '' ) { $this->ads[] = array( 'location' => $location, 'width' => $width, 'height' => $height, ); $ad_number = count( $this->ads ) . '-' . uniqid(); $data_tags = $this->params->cloudflare ? ' data-cfasync="false"' : ''; $css = esc_attr( $css ); return <<
__ATA.cmd.push(function() { __ATA.initSlot('atatags-{$ad_number}', { collapseEmpty: 'before', sectionId: '{$section_id}', location: '{$location}', width: {$width}, height: {$height} }); });
HTML; } /** * Returns the complete ad div with snippet to be inserted into the page * * @param string $spot top, side, inline, or belowpost * @param string $snippet The snippet to insert into the div * @param array $css_classes * @return string The supporting ad unit div * * @since 7.1 */ function get_ad_div( $spot, $snippet, array $css_classes = array() ) { if ( empty( $css_classes ) ) { $css_classes = array(); } $css_classes[] = 'wpcnt'; if ( 'top' == $spot ) { $css_classes[] = 'wpcnt-header'; } $spot = esc_attr( $spot ); $classes = esc_attr( implode( ' ', $css_classes ) ); $about = esc_html__( 'Advertisements', 'jetpack' ); return <<
$about
$snippet
HTML; } /** * Check the reasons to bail before we attempt to insert ads. * * @return true if we should bail (don't insert ads) * * @since 4.5.0 */ public function should_bail() { return ! $this->option( 'wordads_approved' ) || (bool) $this->option( 'wordads_unsafe' ); } /** * Returns markup for HTML5 house ad base on unit * * @param string $unit mrec, widesky, or leaderboard * @return string markup for HTML5 house ad * * @since 4.7.0 */ public function get_house_ad( $unit = 'mrec' ) { switch ( $unit ) { case 'widesky': $width = 160; $height = 600; break; case 'leaderboard': $width = 728; $height = 90; break; case 'mrec': default: $width = 300; $height = 250; break; } return << HTML; } /** * Activation hook actions * * @since 4.5.0 */ public static function activate() { WordAds_API::update_wordads_status_from_api(); } } add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) ); add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) ); add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) ); global $wordads; $wordads = new WordAds();